Technical progress

Modern marketing

Technical progress drives development in many areas – including today’s marketing.

MarTech has long since become an integral part of this. The origins of the concept actually date back several decades, although it is increasingly difficult to compare them with modern variants. Thousands of tools have meanwhile become available, and more and more of them are being deployed on a day-to-day basis.

Marketing technology – MarTech for short – is an important part of our profession. We are a tight-knit team of experts, who know how to pass on to our customers the many opportunities that this creates. Realise the full potential of your business by significantly expanding your target group and increasing your reach. Gain greater efficiency in the planning, running and evaluation of your marketing campaigns. We help you to design and automate the required processes in an optimum way. Collect data at the same time, and evaluate it for the purposes of further optimisation.

Let us take you into the next chapter of your company’s success story. With this in mind, these are some of the core skills that we bring to the table:

Tracking and analytics

As the economist Peter Drucker said back in 1954, “The purpose of business is to create and keep a customer.” This principle remains unchanged to this day, even though technical possibilities make it a lot easier to apply. This is where we come into play. We use tracking and analytics to target user behaviour on your website. Depending on your goals, we develop the right strategy and provide insights for the purposes of data-based optimisation.

Big Data

Digitisation delivers many opportunities. However, the mere collection of large amounts of data is not yet sufficient to generate long-term marketing success. It is above all important to have access to the right knowledge and suitable measures for applying it. We have an expert knowledge of the relevant tools, including Google BigQuery and Data Studio, and can help you to understand your customers better. Boost your success with personally targeted advertising, at just the right moment.

AdWords scripting and monitoring

Are your AdWords campaigns taking up valuable time? Are you and your team finding it difficult to monitor your company’s success? Our AdWords scripts let you design your analyses more efficiently. Critical processes run automatically, while keeping track of your advertising performance. This saves you valuable time for more-important tasks.

Customer-specific online marketing

Who are you, and who are your customers? Starting with these questions helps to create success stories, via online marketing. With many years of experience to back us up, we can advise you individually and find the answers together. The big players are not the only ones able to address a broad public; even small and medium-sized companies can now reach their different target groups in an increasingly reliable way. So let’s work together, with this goal in mind.

Project management

Whatever your marketing objectives are, we can give you a solid basis on which to proceed. A detailed analysis is the basic prerequisite for successful progress. We look at each of our customers individually in order to propose bespoke solutions. This involves monitoring progress and applying our expertise in online marketing to management of the processes involved. Consultation with you is particularly important in this respect.

Custom data

Modern marketing would be unthinkable without data. As a result, Customer Data Platforms (CDP) are the key to delivering accurate customer engagement. We would be happy to support you in the setting-up of such a database. It will then allow you to collect target-group data and divide them into different categories. Personalised marketing delivers greater convenience and effectiveness for your campaigns, while allowing you to save money.